But even when the agency was quiet, delegating media excitement to private companies like SpaceX, it still had this space appeal. One reason might be the recent news that NASA has a budget approved to send the first woman to the moon in 2024. Today, we got another big splash of an aspiration to dress like an astronaut. Though her letters actually stood for a night club, the space innuendo was definitely there. Kylie Jenner posing on Instagram in a NASA sweatshirt was a big hit. It started back in 2016 with celebrities wearing Alpha Industries NASA bombers and designers like Versace adding space-themed patches to their collection. Hoodies and jackets with the space agency logos (both of them, but on that later), backpacks and even sports shoes patched with blue chips or vintage lettering have been trending for several years now. Is it because of our childish dreams to become astronauts? Or for the love for space and science? Or is it just another marketing hype and people just wear what they see in a shop? Let’s take a look at what brings the popularity of NASA logos on apparel and where to buy them if you want to be on-trend. You can spot NASA hoodies and t-shirts everywhere: from casual teen streetwear in mass-market shops to fashion magazine pages. However, it seems like NASA logos are more widely used on clothes than Gucci or Chanel, including fakes.
Many people are only vaguely familiar with its famous history of space exploration. NASA has closed the shuttle program and has not launched a piloted mission from American soil for almost a decade. National Aeronautics and Space Administration, aka NASA, was established back in 1958, but it’s now more trending than ever.
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